Blog

This fully integrated digital agency offers everything from media and creative to search and social marketing. Thus, it comes as no surprise that its blog is as varied as it is insightful. Plus, visitors can search by categories such as “mobile marketing” and “startup news.” In addition to stellar copy, the blog boasts some great visual content, case studies, and trend analyses. One of the world’s heavy hitters, Leo Burnett is a global advertising company founded in 1935. Simply put, this agency knows its stuff—and brands like McDonald’s, Coca-Cola, and Samsung provide validation. As far as its blog goes, Leo Burnett is a great resource for the global market and big-picture ideas. Additionally, its influencer pieces are top-notch.

Digital and technology

Adidas’s five-year strategy that issued in 2015 has the name “Creating the New”. Describing itself as a digital company, Adidas wants to be the world’s best sporting apparel brand. In order to achieve this, they use subsequent digitalization as the key part of their marketing strategy. For them “Best” means designing, building and selling the best sports goods in the world. The company spends 90% of their marketing budget to digital campaigns and social media.
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